Project Description

Project Details

IPW were engaged by Faithful+Gould on behalf of Stoke-on-Trent City Council to undertake a feasibility study to explore the potential for a new multipurpose venue in the City Centre, on the East West Precinct Site as part of a wider mixed use leisure regeneration development.

Our work has included a review of market demand and supply for a new venue, advising on the optimum scale/ capacity and configuration of a venue, extensive market testing with promoters and potential operators, and a detailed business planning exercise.

Recommendations have recently been provided to the Council and IPW are currently working with the Council on wider commercial leisure development options across the city.

Project Leads

Maria Bertelli

Senior Consultant

Elliott Russell

Consultant