Project Details

IPW was engaged by Crystal Palace to complete an initial analysis of the key financial considerations associated with a proposed expansion of the Main Stand as part of plans to increase Selhurst Park’s capacity.

Our work included reviewing the Club’s financial performance and Premier League KPIs – specifically focused on matchday revenues (total and per seat) and ticket price points.

We used this data to develop projections of the new revenues that could be achieved in the expanded stand compared to the increase necessary to deliver an acceptable level of return/payback period and developed the overall seating mix.

Our work also included highlighting opportunities to maximise total matchday revenue/revenue per seat.

Project Lead

Nick Russell