Project Details
IPW… were appointed by both S&P and Faithful+Gould on behalf of Stoke-on-Trent City Council to undertake a feasibility study to explore the potential for a new multipurpose venue in the City Centre, on the East West Precinct Site as part of a wider mixed use leisure regeneration development.
Our work has included a review of market demand and supply for a new venue, advising on the optimum scale/ capacity and configuration of a venue, extensive market testing with promoters and potential operators, and a detailed business planning exercise.
Recommendations have recently been provided to the Council and IPW… are currently working with the Council on wider commercial leisure development options across the city.